Min and Max Price Settings Guide

Min/Max Price Settings Guide

Master dynamic pricing to maximize profits and avoid costly mistakes

What Are Min/Max Prices?

Min/Max prices are safety boundaries that prevent your listings from being priced too low (losing profit) or too high (losing sales). Think of them as guardrails for your pricing strategy.

📝 Quick Example

If you set a minimum of $10 and maximum of $50, your listing price will never go below $10 (protecting your profit) or above $50 (keeping you competitive), regardless of what Amazon's algorithm or repricing software suggests.

🎥 Min/Max Pricing Feature Overview

Watch this comprehensive overview of Min/Max pricing features and benefits:

Simple vs. Advanced Mode

Feature	Simple Mode	Advanced Mode
Setup	Fixed dollar amounts (e.g., $5 min, $100 max)	Dynamic based on market data
Accuracy	Same for all products	Adapts to each product's market
Maintenance	Set once, never changes	Updates automatically with market conditions
Best For	Beginners, simple catalogs	Advanced sellers, diverse inventory

Why Advanced Mode is Better

🎯 Benefit #1: Realistic Price Ranges

Avoid Stranded Inventory: Fixed prices like "$5 minimum" might be too low for a $200 textbook, causing you to lose money. Dynamic pricing sets minimums based on actual market data.

Prevent Amazon Price Errors: Amazon flags listings with unrealistic prices. Dynamic maximums keep you within reasonable ranges for each product category.

📊 Benefit #2: Repricing Software Integration

Protect Profit Margins: Export these intelligent boundaries to your repricing software to ensure it never prices below your true costs or desired profit margins.

Avoid Pricing Too High: Prevent your repricing software from setting prices so high that customers won't buy, keeping you competitive in the marketplace.

Real-World Examples

📚 Example 1: Textbook Pricing

Simple Mode Problem: Your fixed minimum is $5, but you're selling a textbook that costs you $45.

Advanced Solution: Set minimum to "Buy Cost + FBA Fees + 20%" = $58 minimum, ensuring profit on every sale.

🎮 Example 2: Electronics Pricing

Simple Mode Problem: Your fixed maximum is $100, but you're selling a gaming console worth $400.

Advanced Solution: Set maximum to "Low New FBA Price + 10%" = competitive pricing that adjusts with market conditions.

📱 Example 3: Seasonal Products

Simple Mode Problem: Fixed prices don't account for seasonal demand changes.

Advanced Solution: Dynamic prices automatically adjust as market prices fluctuate during peak seasons.

Setting Up Advanced Mode

1. Choose Your Base Price: Select what to base your min/max on (Low Used MF Price, Buy Cost + FBA Fees, etc.)
2. Set Your Adjustment: Add a percentage or dollar amount above/below your base price
3. Configure Fallbacks: Set backup min/max values for when market data isn't available
4. Export to Repricing Software: Use these intelligent boundaries in your automated repricing

Common Pricing Strategies

Conservative Strategy

• Minimum: Buy Cost + FBA Fees + 20%
• Maximum: Low New FBA Price + 5%
• Good for: New sellers, high-volume products

Competitive Strategy

• Minimum: Low Used MF Price - 10%
• Maximum: Low New MF Price + 15%
• Good for: Established sellers, competitive categories

Premium Strategy

• Minimum: Your Listing Price (current price)
• Maximum: Low New FBA Price + 25%
• Good for: Unique items, high-quality products

⚠️ Important Reminders

• Always set fallback prices in case market data is unavailable
• Monitor your settings regularly, especially for new product categories
• Test your settings with a small batch of products first
• Remember that min/max prices are boundaries - your actual selling price may be anywhere within this range

Troubleshooting

Q: My minimum price seems too high

A: Check your base price selection and adjustment percentage. You might be using "Low New FBA Price" when "Low Used MF Price" would be more appropriate.

Q: I'm getting "data unavailable" messages

A: This is normal for new or rare products. Make sure your fallback min/max prices are set to reasonable values.

Q: My repricing software isn't using these prices

A: You need to export your updated pricing data and configure your repricing software to respect these boundaries. Check your repricing software's documentation for import instructions.